OCT 15

In class blog:

Look back through the headers I’ve used for this class blog.  Pick one of them and leave a comment that describes how you think it works (or not) and why.  A few of you have already responded!  If so, pick another and give some more thoughts!

Go to this website and practice your kerning.  Practice until you can get 100% on each screen.  Take a screen capture (as a jpg, proving you got 100%) of the last screen and post it as an image on your blog.  Along with this image, spend a few sentences thinking through your experience with intuition.  In our reading for today, Paul Rand defines intuition as “a flash of insight conditioned by experience, culture, and imagination” (15).  Do you agree?   What is the relationship (in your experience) between intuition and research?  Between intuition and laws or principles?  Relay an instance when intuition played a role in your life.  If you have experience with graphic design, frame your ideas of intuition in these terms.

For Next Time:

(no class on Thursday)

Bring in (digitally and/or physically) AT LEAST 3 VISUAL ‘TEXTS’.

1. An Album Cover – Go through your cds (or vinyl) or your itunes.  Sites like this have interesting collections of useful material.

2. A Movie Poster – I’m a huge fan of MONDO (image search ‘mondo posters’).  Also peruse IMDB and Rotten Tomatoes.

3. A Print Advertisement – Go through your favorite magazines and notice the full page ads.

The rationale you use for picking these texts is up to you, but you might take into consideration the relative difficulty of the production of the design.  Next week, we will embark on an imitation exercise using these images so simplicity and a minimalistic style may be appropriate (depending on your experience).

Watch the rest of Helvetica.  Pick one designer who is discussed (Vignelli, Huber, Brockmann, etc).  Find some more information online and write a blog entry describing your interest (or lack of) in her or him.

We’ll be (hopefully) working with Adobe Illustrator next week.  Take a few minutes and watch some introductory tutorials if you have never had the experience working with vector graphics software.  Here is one of a myriad sources for tutorials.  As you look for images and watch the film and tutorials, be brainstorming, collecting, gathering, and sifting for ideas in two broad categories associated with your final object documentary: the design WITHIN the film (the title screens, etc) and the design of the promotional materials (dvd cover, promo poster, website, etc) ABOUT your film.

Now that you have spent some time with a proposal for your final project, you should transition quickly into gathering media about your object.  For some of your projects, going home for fall break can provide an opportunity to gather documentary materials, so keep that in mind over the break.  As always, think reflectively…don’t stop at just gathering media, think about HOW and WHY you gather what you do.  Make notes as you go.  I’ll get my thoughts about your proposal back to you by next Tuesday.

Have a great break.

7 thoughts on “OCT 15

  1. johnmarkbell says:

    This comment refers to the primarily (pun intended) yellow header:

    The dots which compose the words of this header remind me of a digital read out. On first impression, I thought this kind of font dehumanized the art of writing. If I saw this header without knowing much about the class, I would think Advanced Writing 460 referred to writing codes.

    The colors also remind me of an ink test my printer might use to make sure the new cartridges are in alignment. I feel like this further removes the header from the human element.

    Also, this header could speak to the uniformed thinking that colleges tend to produce. Most students are trained to wait for the ‘right’ answer instead of finding a ‘good’ one on their own. This header might not speak to the context of this class so much as a rebellion against all others. In this case, great job.

  2. ackerner says:

    I’ve really admired almost all of the headers on this blog so far. The simple, but aesthetically-pleasing designs give the site a chic but professional feeling that adds to its ethos. It’s hard for me to pick a particular good design to talk about, so I believe in this case it’s easier for me to discuss the one header I didn’t like: the brown one.

    I really liked the almost typewriter-like feel of the font used in the brown header. It was a typeface I hadn’t really seen before, and it felt fresh. It was certainly different from the cleaner lines of the other fonts used in other headers. However, I believe when expanded to that size, the font took on a different appeal. Especially since it was in that muddy brown color, the shaky words looked like they belonged on an advertisement for the Mud Run rather than an academic blog. I feel like a slightly different font could have achieved that typewriter-esque look without becoming brawny. That “brawny” feeling I got from it confused me, because this is a website about something completely intellectual. If it were the first time I had ever seen this blog, I might assume this was a site about Crossfit or hunting rather than writing and theory.

    Also, I was really opposed to the color. I’ve already stated that the brown with the font reminded me of mud, but even if I hadn’t made that association, the color palette was just not working for me. I much prefer the black logos, and I feel that a pop of color could have gone nicely—if it had been red or blue or yellow or green (almost anything but brown). However, the brown words with the silvery-gray accent on the black and white site just did not go together, in my opinion. It struck me as a very odd and not aesthetically pleasing color combination.

    While I liked the overall concept behind the logo (the type of font, the color-blocking, the change from the usual black or blue headers), I feel like a slight change in font and a major change in color would have had a much better effect on me.

  3. Craig Newman says:

    The current header is probably the most appropriate one thus far given the nature of assignments we have in the class. Even though it is in a scoreboard clock type of font it (something a little less cutting edge than all of the software, devices, and apps) it still is a font that I associate with electronics. Though we are all in Advanced Writing currently, the unique curriculum posed to us would be impossible without computer technologies. The yellow color of the header also adds to the whole feel because it makes me think of blinking lights on a machine.

  4. https://harmon460.wordpress.com/2013/09/29/blog-header/

    I would have to say that this header (header # 1) is my favorite so far, mostly because of its simplicity. the theme on this blog is incredibly simple with only a few splashes of color here and there. Although the bright, bold, yellow header currently at the top of the blog adds a nice contrast to the simplicity of the rest of the blog, but I personally prefer the more flowing theme that the first header provides.

  5. powellce2013 says:

    My favorite header so far was uploaded on October 2, a day we weren’t even in class. The letters are in all caps, and have a vintage Hollywood feel to them, the 460 in particular. “Advanced Writing” is scrawled like an afterthought in a cursive inspired font and shifted to an unusual and interesting angle. The color scheme is a very basic black and gray combination to reflect the black and white films of the time period.

    I believe I am drawn to it because it looks like something I would create at the top of my class notes; somewhat useful doodling to entertain me during a boring lecture. It is feminine with clean lines.

    It works because it is legible, and interesting.

  6. I find this to be the most exciting. I believe that color catches the eye, and entices your audience to actually read the content of your blog. Good job with this one

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