In class blog:
Look back through the headers I’ve used for this class blog. Pick one of them and leave a comment that describes how you think it works (or not) and why. A few of you have already responded! If so, pick another and give some more thoughts!
Go to this website and practice your kerning. Practice until you can get 100% on each screen. Take a screen capture (as a jpg, proving you got 100%) of the last screen and post it as an image on your blog. Along with this image, spend a few sentences thinking through your experience with intuition. In our reading for today, Paul Rand defines intuition as “a flash of insight conditioned by experience, culture, and imagination” (15). Do you agree? What is the relationship (in your experience) between intuition and research? Between intuition and laws or principles? Relay an instance when intuition played a role in your life. If you have experience with graphic design, frame your ideas of intuition in these terms.
For Next Time:
(no class on Thursday)
Bring in (digitally and/or physically) AT LEAST 3 VISUAL ‘TEXTS’.
1. An Album Cover – Go through your cds (or vinyl) or your itunes. Sites like this have interesting collections of useful material.
3. A Print Advertisement – Go through your favorite magazines and notice the full page ads.
The rationale you use for picking these texts is up to you, but you might take into consideration the relative difficulty of the production of the design. Next week, we will embark on an imitation exercise using these images so simplicity and a minimalistic style may be appropriate (depending on your experience).
Watch the rest of Helvetica. Pick one designer who is discussed (Vignelli, Huber, Brockmann, etc). Find some more information online and write a blog entry describing your interest (or lack of) in her or him.
We’ll be (hopefully) working with Adobe Illustrator next week. Take a few minutes and watch some introductory tutorials if you have never had the experience working with vector graphics software. Here is one of a myriad sources for tutorials. As you look for images and watch the film and tutorials, be brainstorming, collecting, gathering, and sifting for ideas in two broad categories associated with your final object documentary: the design WITHIN the film (the title screens, etc) and the design of the promotional materials (dvd cover, promo poster, website, etc) ABOUT your film.
Now that you have spent some time with a proposal for your final project, you should transition quickly into gathering media about your object. For some of your projects, going home for fall break can provide an opportunity to gather documentary materials, so keep that in mind over the break. As always, think reflectively…don’t stop at just gathering media, think about HOW and WHY you gather what you do. Make notes as you go. I’ll get my thoughts about your proposal back to you by next Tuesday.
Have a great break.